The Coronavirus pandemic has changed, many traditional stores have moved online.
The Corona Pandemic virus has changed a lot in our lives, one of the changes being the way we sell. Of necessity, many exclusively traditional businesses have migrated online. Also in need, many customers who bought exclusively from classic stores began to move online, to buy using the card, a payment method not very popular in the past.
So in our day and age we have new trends:
Traditional online stores
Whether we are talking about fresh meat from traditional sources or hot bread on the hearth or vegetables and fruits grown in the country. From the clasic market to digital one, from the farm to online and so on, more and more traditional businesses are migrating online.
Dinamic prices
which leads to optimal sales and profit. Or rather the adaptation of the price to the market. It's not easy at all, in order to stand out in this highly competitive environment, online stores need to monitor competitors' prices, analyze seasonal and historical demand, and adjust prices in real time. But there are also tools that can help ...
The explosion of social commerce
That is, bought directly from Facebook or Instagram. You need to think about where your customers are, when they are active, and when it is time to buy. Social media marketing campaigns and integration between the online store and social media.
Chatbots
All this change is forcing people who can't do well with their computer or phone to shop online. These people also need assistance, but a 24x7 support service provided by other people is expensive. So robots help us, or rather chatbots, they can guide customers to buy more easily.
Drone delivery
Wow ... it sounds like science fiction, but in some countries it's already functional. The wave is coming over us Romanians soon, drones 🙂 who will deliver the package to us on the balcony or on the lawn of the house.
Growing second-hand market aka "re-trade"
And so the olx has multiplied, the offer has diversified, second-hand products are much easier to find online. From car parts, to tools and tools or electronics and books, you can find anything. And the offer is much richer.
Multi-platform store
In 2022 in e-commerce we are talking about ubiquity, not just multi-device, but multi-platform. So online stores are also on Facebook, Instagram, Snapchat, Google Shopping, SMS ... and so on. The store must be everywhere. But for that you have to invest in automation ...
Selling subscriptions
Similar to Netflix or or mobile subscription, only purchased online. Subscriptions provide a regularly delivered experience. Value for the customer comes in the form of things like personalization, convenience or money saving.
Focus on Direct-to-Customer (D2C)
Or a shorter chain from manufacturer to customer, without wholesale, without distributor, but the manufacturer that sells directly through its own multi-platform online store. This translates into a much better price for the customer and a faster delivery. But not all manufacturers have IT departments ...
Easy to buy online
This means modifying online stores to provide a simple shopping experience for anyone, not just those who know how to handle their computer or phone. Sounds simple but it's not.
We at Infinit Digital help in this transformation from the classic store to the online one. We are with you who are taking the step towards online commerce.
Infynit Digital team.